Today AFL chief Andrew Demetriou declared that one premiership for the Sydney Swans would not be enough to crack die hard rugby league and union supporters. He stated "The AFL would take great delight in seeing the Swans achieve a dynasty of success with 3,4 or more consecutive premierships in much the same way as the Brisbane Lions." Demetriou went on to explain plans to ensure the Swans were able to repeat their achievements in the coming years. The Sydney Swans along with Brisbane Lions already have the benefit of a larger salary cap to entice players to the Harbour City but under a new ruling the Swans will have an extra $100,000 to spend each year for the next 3 seasons. Demetriou explained that "we know players find it frustrating playing for a team where only a handful of supporters understand the rules, be we hope the extra cash will outweigh the annoyance they feel." The AFL will also print a basic set of rules to be handed out at Swans games to help those supporters new to the game. The rules cover such topics as "Why Umpires can't give every free kick to Sydney" and "Why the other team might win". The AFL also announced video segments to be shown at half time to demonstrate the finer points of AFL including tactics and strategies. The AFL was rather tight lipped about the content but did give a sneak peek at the first episode which covered why the team can't always kick it to Bazza or Goodesy.
In a related topic Swans supporters will also be encouraged to remove the price tags from their supporter apparel before the 2006 season. Demetriou expressed his desire for bandwagon supporters to not look like d*%@heads.